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Professional-grade cleaning power
Designed for those who cherish the art of laundering, this patent-pending formula redefines clean without compromise. Experience the power of undiluted cleaning in every drop-10X concentrated to deliver effectiveness with just a fraction of the usual dose.
Formulated with our signature fine fragrances, each wash infuses your fabrics with a subtle, sophisticated scent. Enjoy efficiency at its finest, with up to 70 washes per bottle.
Featuring:
Naturally derived, plant-based cleaning agents
Biodegradable ingredients Glycerin to hydrate and protect skin
Premium Fine Fragrance
*No sulfates, phthalates, phosphates, parabens, bleach or dyes.
*Dermatologist tested
Directions: Always follow garment care instructions. At the start of the wash cycle, add 3 to 5 pumps of concentrate, adjusting for laundry load size. For richer scent, follow with Wool Dryer Balls and Laundry Fragrance Oil when drying.
Effective cleaning at a great value





Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
| Concern | ✗ Mainstream Products | ✓ Our Products |
|---|---|---|
| Chemical Content | ✗ Optical brighteners and synthetic fragrances | ✓ Natural enzymes and essential oils |
| Fabric Safety | ✗ Can damage delicate fabrics | ✓ Safe for all fabrics including wool and silk |
| Allergen Risk | ✗ Common skin irritant | ✓ Hypoallergenic, perfect for sensitive skin |
| Water Temperature | ✗ Requires hot water | ✓ Works in cold water - saves energy |
Our gentle formula cleans effectively while preserving fabric color and texture, making clothes last longer.
Natural lavender and eucalyptus oils leave clothes smelling fresh without synthetic perfumes.
Concentrated formula means less packaging, less shipping, and less waste for our planet.